SEO management
SEO built around sustainable visibility
Technical foundations, keyword strategy, on-page work and reporting managed as one continuing programme — measured against enquiries rather than impressions.
For businesses with a website worth ranking and the patience for a programme measured in quarters, not weeks.
- Reporting
- Monthly, against your own conversion events
- Languages
- English and Spanish keyword sets planned separately
- Guarantees
- None on rankings — stated plainly, in writing
- Service intent — core services Mapped
- Local intent — city and region In progress
- Comparison intent Planned
- Spanish-language set Mapped
- Technical fixes outstanding Prioritised
- Conversion events Configured
SEO is managed as an ongoing growth process, not a one-time checklist.
The business problem
Most SEO work fails for reasons that have nothing to do with keywords.
A site gets audited, a list of fixes is delivered, nobody implements them, and six months later the same audit is run again. Or content is written for phrases nobody searches, on a site search engines cannot crawl properly, with no conversion tracking to tell whether any of the traffic was worth having.
- An audit was delivered but the fixes were never implemented
- Content is written around what the company wants to say, not what buyers search for
- Technical issues block indexation, so good pages never compete
- The Spanish version is a machine translation and reads like one
- No conversion tracking, so traffic cannot be connected to enquiries
- Reporting shows positions and impressions but never a business outcome
- The site is fast to publish and slow to load
Outcomes
What the programme is built to produce.
- 01
A site search engines can read
Crawlability, structure, metadata and speed handled as maintained conditions rather than a one-off fix.
- 02
Pages aimed at real intent
A page for each question buyers actually type, in both languages, planned before it is written.
- 03
Traceable enquiries
Conversion events configured so an enquiry can be attributed to a source rather than guessed at.
- 04
Compounding work
Fixes and content that continue earning after the month they were delivered in.
What is managed
Everything included in SEO management.
The programme covers the technical base, the content plan and the measurement layer. Skipping any of the three is why SEO engagements usually stall.
Technical
- Website SEO audit
- Technical SEO
- Crawlability and indexation
- Site speed and Core Web Vitals
- Structured data
- Search Console management
Content and on-page
- Keyword research
- On-page optimization
- Content planning
- Internal linking
- Local SEO
- Bilingual keyword sets
Measurement
- Analytics configuration
- Conversion tracking
- Monthly reporting
- Position tracking by cluster
- Continuous optimization
- Prioritised action list
Reporting
One view, reported the same way every month.
Reporting exists to decide what happens next. Every engagement reports against the same measures, configured to your own conversion events, so the conversation is about decisions rather than definitions.
A baseline before claims
The first month establishes where you actually are, so later change is measurable instead of asserted.
Written commentary
Each report says what changed, why we think it changed and what the next cycle prioritises.
- Organic sessions
- —
- Qualified enquiries
- —
- Conversion rate
- —
- Tracked clusters
- —
- Technical issues open
- —
- Pages published
- —
Fit
Who this service is for.
A good fit when
- You have a website that can be modified, and someone who can approve changes.
- Buyers research before contacting you, so search is a genuine channel.
- You serve English and Spanish speaking markets.
- You can commit to a programme over quarters rather than expecting a monthly miracle.
Probably not the right fit when
- The website cannot be changed technically — the technical base has to come first.
- You need enquiries this week; that is a paid campaign, not SEO.
- You want a ranking guarantee. Nobody can give one honestly.
The loop
How the programme runs each cycle.
- 01
Research
Audit, keyword and competitor analysis, and a measurement baseline before any changes.
- 02
Build
Technical fixes, on-page work and content published against the plan.
- 03
Measure
Results read against conversions and cluster movement, not impressions alone.
- 04
Optimize
The next cycle is prioritised from what the data showed, and the list is shared with you.
Bilingual SEO
Two languages, two keyword strategies.
Spanish-speaking buyers do not search with translated English phrases. Treating the Spanish site as a mirror produces pages that rank for nothing and read like software output. Each language gets its own research, its own page plan and its own metadata.
Written by people
Spanish pages are written in Spanish, not run through a translator and lightly edited.
Local SEO in both
Business listings, location pages and regional phrasing handled for each market you actually serve.
- Separate keyword research Per language
- Localised URL slugs Written, not translated
- Metadata per language Title and description
- hreflang signals Declared both ways
- Local intent terms Region-specific phrasing
- Reporting split By language and market
Engagement models
How this is contracted.
Managed monthly
An ongoing programme with an agreed scope and monthly reporting.
- Technical, content and measurement
- Prioritised each cycle
- Best for sustained visibility
Audit first
A standalone SEO and analytics audit with a prioritised action list.
- Findings you can act on alone
- No recurring commitment
- Best as a starting point
Project-based
A defined piece of work such as technical remediation or a content build.
- Fixed scope
- Clear completion point
- Best when the gap is specific
Why ZitDevs
What we will not claim.
No ranking promises
Positions depend on factors outside any provider’s control. We commit to the work, the measurement and the reporting.
No borrowed results
We do not display other companies’ numbers as evidence of what yours will do.
Implementation included
Recommendations we make, we implement — technical work does not get handed back to you as homework.
Developers in the same company
When SEO requires a change to the site itself, the people who can make it are already here.
FAQ
Questions about SEO management.
Answers are written for this service. Where a figure depends on your situation, we say so instead of publishing an average.
How long before SEO shows results?
Technical fixes can register within weeks. Content and authority build over months. We set a baseline in the first cycle so any change afterwards is measurable rather than claimed.
Do you guarantee first-page rankings?
No. Rankings depend on competition, search engine changes and factors no provider controls. Any guarantee offered elsewhere is either a redefinition of the term or a very low-competition keyword.
What does an SEO audit include?
Crawlability and indexation, site structure, metadata, headings, internal linking, page speed, structured data, mobile rendering, content coverage against keyword intent, and the state of analytics and conversion tracking. It is delivered as a prioritised action list.
Do you implement the fixes or just report them?
We implement them. Technical work, on-page changes and content are part of the managed programme rather than recommendations handed back for someone else to action.
Can you do SEO in both English and Spanish?
Yes, and each language is researched separately. Spanish pages are written in Spanish rather than translated, with their own slugs, metadata and local intent terms.
Do you handle local SEO?
Yes: business profile setup and maintenance, location-relevant pages, consistent business information and region-specific phrasing for the markets you actually serve.
What reporting do we receive?
A monthly report against agreed measures — sessions, conversions, cluster movement, open technical issues and published pages — with written commentary on what changed and what the next cycle prioritises.
Can you work with our existing marketing team?
Yes. A common split is that we cover technical SEO and measurement while an internal team owns brand and campaigns.
Start with an assessment, not a proposal.
We will review your site, your tracking and your current visibility, and come back with a prioritised list of what to fix first.
The form is preselected for SEO management and asks about your site and target markets.