Paid media management
Google and Meta campaigns measured by enquiries, not clicks
Search, display and social campaigns planned, built and optimized around the conversions that matter to your business, with reporting you can check.
For companies ready to invest in paid acquisition and who want every dollar traced to an outcome.
- Accounts
- Owned by your organization
- Optimization
- Against tracked conversions
- Reporting
- Spend, results and next steps each month
- Audience Search intent and targeting
- Ad Message matched to the query
- Landing page One offer, one action
- Enquiry Tracked and attributed
Tracked
Conversions verified before spend.
Transparent
Accounts and data stay with you.
Bilingual
Campaigns in English and Spanish.
The business problem
Most ad budgets are optimized for the wrong number.
Platforms are very good at spending money and reporting activity. Without reliable conversion tracking, campaigns optimize for clicks and impressions, landing pages are an afterthought, and nobody can say what an enquiry actually costs.
- Campaigns report clicks and impressions but not enquiries
- Ads send visitors to a homepage instead of a relevant page
- The account belongs to a previous agency or a former employee
- Budget is spread across too many campaigns to learn from any
- Spanish-speaking audiences are targeted with translated English ads
- Nobody reviews search terms, so budget goes to irrelevant queries
Outcomes
What managed campaigns should change.
- 01
A known cost per enquiry
Spend traced to tracked conversions by campaign and channel.
- 02
Less wasted spend
Search terms, placements and audiences reviewed and excluded on a schedule.
- 03
Relevant landing pages
Each campaign sends traffic to a page written for that offer.
- 04
Accounts you control
Ad accounts, pixels and data under your organization.
Channels
Where campaigns run.
Channels are chosen by where your buyers are and what they are looking for.
Google Search
Ads shown to people searching for what you offer, with keywords and negatives managed weekly.
Performance Max and Display
Broader Google placements used where the conversion data supports them.
YouTube
Video campaigns for awareness and remarketing when there is material to run.
Facebook and Instagram
Audience-based campaigns for demand creation, lead forms and remarketing.
Remarketing
Follow-up campaigns for visitors who showed interest but did not enquire.
Landing pages
Pages built or improved for each campaign, with a single primary action.
Fit
Who this service is for.
A good fit when
- The business can handle more enquiries than it currently receives.
- There is a monthly budget that can be sustained long enough to learn.
- The offer and target customer are defined.
- You want reporting that can be checked against your own records.
Probably not yet when
- The website cannot yet capture or track an enquiry.
- The budget is too small to produce enough data for decisions.
- The expectation is guaranteed results in the first weeks.
Process
How campaigns are run.
Tracking is verified before any budget is spent.
- 01
Audit and tracking
Review of existing accounts and conversion tracking, fixed before launch.
- 02
Plan
Channels, audiences, budget split, offers and landing pages agreed in writing.
- 03
Launch
Campaigns, ads and landing pages built in English, Spanish or both.
- 04
Optimize and report
Weekly optimization and a monthly report with results and next steps.
Budget and reporting
Management fee and media spend are kept separate.
Media spend is paid directly to Google and Meta from your accounts. The ZitDevs fee covers planning, management and reporting, so you can always see exactly what was spent on advertising.
Spend visible in your accounts
Invoices from Google and Meta come to you, so reported spend can be checked.
Results against your records
Reported enquiries can be compared with your CRM or inbox, not just platform numbers.
- Brand search Lowest
- Service search Moderate
- Remarketing Moderate
- Social lead forms Highest
Engagement models
How the work is contracted.
Account audit
A review of existing campaigns and tracking with recommendations.
- Written findings
- Wasted spend identified
- Best before changing agencies
Managed monthly
Ongoing campaign management, optimization and reporting.
- Agreed channels and budget
- Monthly report and call
- Best for continuous acquisition
Launch project
Tracking, landing pages and first campaigns for a new offer.
- Fixed launch scope
- Handover or continuation
- Best for a new service or market
FAQ
Questions about Google and Meta Ads.
Answers are written for this service. Where a figure depends on your situation, we say so instead of publishing an average.
How much should we spend on ads?
It depends on your market, the cost of clicks in your category and how many enquiries you can handle. The plan recommends a starting budget and the point at which results can be evaluated.
How is the management fee calculated?
The fee is based on the number of channels, campaigns and languages managed and the reporting required. It is stated in writing and kept separate from media spend.
How soon will we see results?
Campaigns begin producing data immediately, but optimization needs enough conversions to learn from. The plan states when the first evaluation will take place.
Who owns the ad accounts?
Your organization. Accounts are created or kept under your ownership, and ZitDevs is granted access to manage them.
Do you run campaigns in Spanish?
Yes. Campaigns can run in English, Spanish or both, with ads and keywords written for each language rather than translated.
Can you take over from our current agency?
Yes. The transition starts with an account audit, and access is transferred so that historical data is kept.
Tell us what an enquiry is worth to you.
Describe your offer, your market and your current campaigns. ZitDevs will review the accounts and propose a plan and a budget.
The form is preselected for Google and Meta Ads.