Copywriting and content
Content that explains what you do and brings in the right buyers
Website copy, service pages, articles and campaign content written in English and Spanish, planned around search intent and the decisions your buyers are making.
For companies whose expertise is real but whose website and content do not yet explain it clearly.
- Languages
- Written in English and Spanish, not translated
- Planning
- Every piece tied to a search or buying question
- Review
- Checked with your subject-matter experts
- Headline: what, for whom
- The problem in the buyer’s words
- What the service includes
- How it works
- Answers to objections
- One clear next step
Researched
Written from interviews and search data.
Bilingual
Each language written, not translated.
Reviewed
Checked by your experts before publishing.
The business problem
Most business content describes the company instead of answering the buyer.
Websites are written once, at launch, by whoever had time. Service pages list capabilities without explaining outcomes, articles are published to fill a calendar, and the Spanish version reads like software output.
- Visitors cannot tell what the company does in the first few seconds
- Service pages list features but not the problems they solve
- The blog is irregular and does not bring in qualified traffic
- Spanish content is a literal translation of the English
- Experts are too busy to write, so their knowledge never reaches the site
- Sales teams send long emails to explain what the website should
Outcomes
What good content should change.
- 01
A clear proposition
Visitors understand what you do, for whom and what to do next.
- 02
Pages that match search intent
Content planned around the questions buyers actually search for.
- 03
Expertise made visible
Knowledge from your team turned into material that builds trust.
- 04
Consistency across channels
The same voice and claims on the website, in campaigns and in sales material.
Scope
What can we write?
Most engagements start with the website and extend to ongoing content.
Website copy
Home, about and navigation pages written around a clear proposition.
Service pages
One page per service, structured around the buyer’s problem and questions.
Landing pages
Campaign pages with one offer and one action.
Articles and guides
Search-informed content that answers real questions in depth.
Case studies
Client work documented with the problem, approach and result, once approved.
Ad and email copy
Campaign messages consistent with the pages they lead to.
Sales material
Proposals, one-pagers and presentations in the same voice.
Voice and style guide
Rules for tone, terminology and claims your team can follow.
Fit
Who this service is for.
A good fit when
- The service is considered and buyers need to understand it before contacting you.
- You sell in English and Spanish, or plan to.
- Internal experts can give interviews and review drafts.
- Content should support search visibility and sales conversations.
Probably not yet when
- The need is high-volume social media posting.
- Nobody internally can review content for accuracy.
- The goal is publishing volume rather than content that answers buyers.
Process
How content is produced.
Research and structure come before writing.
- 01
Research
Interviews with your team, buyer questions, search data and competitor review.
- 02
Plan
Page inventory or content calendar with the purpose of each piece.
- 03
Write
Drafts in English and Spanish, structured for reading and for search.
- 04
Review and publish
Expert review, revisions, and publishing or handover to your team.
Editorial workflow
Accuracy is reviewed, not assumed.
Every piece that makes a claim about your services, clients or results is reviewed by someone on your team before it is published. The workflow is agreed at the start, so reviews are quick and predictable.
Your experts, less of their time
Short interviews replace long writing sessions, and drafts arrive ready to review.
Claims you can stand behind
Figures, client names and results are only published with approval.
- Service page: Managed IT Published
- Service page: Audits (ES) Expert review
- Guide: Planning an MVP Draft
- Case study: Logistics client Awaiting client approval
- Landing page: Q3 campaign Published
Engagement models
How the work is contracted.
Website copy project
Copy for a defined set of pages, usually with a website build or redesign.
- Fixed page inventory
- Both languages available
- Best for a new or redesigned site
Monthly content
A planned number of pieces per month.
- Content calendar
- Reviewed monthly against results
- Best for ongoing search growth
Campaign content
Landing pages, ads and emails for a specific campaign.
- Scoped per campaign
- Consistent with the site
- Best alongside paid media
FAQ
Questions about copywriting and content.
Answers are written for this service. Where a figure depends on your situation, we say so instead of publishing an average.
How is content priced?
Pricing depends on the number and type of pieces, the research and interviews needed and the number of languages. Website projects are quoted per page inventory; ongoing content is quoted per month.
Do you write in Spanish?
Yes. Spanish content is written, not translated, with terminology and search phrasing checked for the market you serve.
Do you use AI to write content?
Tools may assist with research and outlines. Every published piece is written, edited and fact-checked by a person and reviewed by your team.
How much of our time will it take?
Usually a short interview per topic and one review round per draft. The workflow is agreed at the start.
Can you work with our existing brand voice?
Yes. Existing guidelines are followed, and where none exist a short voice and style guide can be created.
Who owns the content?
Ownership of deliverables is defined in the contract for each engagement, before work begins.
Tell us what your buyers need to understand.
Describe your services, your market and your current website. ZitDevs will propose a content plan and the first pages to write.
The form is preselected for copywriting and content.